The new Eros is the first in the past five years to be launched and aimed at men. Donatella Versace's desire was to fit the fragrance into the concept of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. "Eros is truly the DNA of the house of Versace" - explains Donatella. "We have a Greek motive making us think about ancient Greece, antiquities and mythology, while turquoise color represents the Mediterranean. That is Versace!"